Principlev1
Make opportunity costs explicit by naming the best
Make opportunity costs explicit by naming the best alternative before committing, because minds retrieve within-category competitors while missing cross-category tradeoffs.
Why This Is a Principle
This principle follows from Goals as Perceptual Filters (goals as filters), Schemas as Knowledge Organization Structures (schemas guide processing), and Information and attention have an inverse relationship: a (attention scarcity). It prescribes a cognitive practice to overcome systematic neglect, making it a principle rather than the underlying cognitive facts themselves.