Definitionv1
Churn: the pattern of changing priorities in response to
Churn: the pattern of changing priorities in response to momentary psychological states rather than genuine environmental shifts, characterized by frequent, poorly timed changes that lack structural justification and are driven by mood, anxiety, or attraction to novelty rather than verifiable circumstances
Why This Is a Definition
This definition establishes the precise semantic boundary of 'churn' by contrasting it with legitimate reassessment. It specifies the key differentiating factors: response to psychological states rather than environmental shifts, frequency and timing characteristics, and the lack of structural justification. It clearly distinguishes this concept from dynamic priorities and legitimate changes.